Sequence

Sequence runs outbound message sequences that read each reply and adjust the next step instead of marching through a fixed script. It drafts on-brand messages, sends through your own channels, and pauses or branches the moment someone responds, so the cadence reflects the conversation rather than a calendar.

Each contact moves through stages you define: open, follow up, branch on interest or objection, and stop cleanly on a clear yes, no, or unsubscribe. Replies that need a human are routed to your team with the full thread attached, so nobody re-reads a conversation from scratch.

Expect reply rates to improve over static blasts, with the lift depending heavily on list quality and offer fit rather than the wording alone. Sequence respects opt-outs and quiet hours by default, and it will stop a sequence faster than it starts one when a contact signals disinterest.