Content & Publishing
Persona
On-site copy that adapts to who is reading it.
Scoped in 1 day · delivered in 7 · 28 days of production support · 7 seats / release
What it does
Persona generates and serves content variants for key pages so a first-time visitor, a returning customer, and a referral from a campaign each see headlines and copy tuned to their context. You define the audience segments and the pages, and it produces and stores the variants for delivery.
Each variant is generated from your base content plus a segment rule, then held in a content store your site reads at request time. You can lock variants behind review or let approved segments serve automatically.
Expect dozens to a few hundred variants per month depending on how many pages and segments you run. Lift varies by traffic and offer; Persona makes testing variants cheap, but it does not guarantee conversion gains.
How it embeds
The flow, end to end.
Base content
Source copy and pages pulled in
Segment rules
Audiences and their context defined
Variant generation
Copy adapted per segment by the model
Content store
Variants versioned and held for delivery
Review gate
Optional approval before a variant serves
Serve at request
Site reads the matching variant per visitor
Sample connectors
Configure
Priced on what it costs to run.
Move the slider to your real volume. You see the estimated infrastructure cost itemized, our flat fee on top, and the one-time setup — no markup hidden in a per-seat license.
Configure your volume
Infrastructure (estimated)
$2,950 one-time setup — configuration, testing, documentation & go-live support.
Comparable vendor: $400/mo · 10% less than market rate.
7 seats per release · cancel anytime · no lock-in
Ask the specialist
Anything about this automation.
Ask anything about this automation — how it connects, what it costs to run, where it fits.
Schedule a demo
See it running in your environment.
30 minutes. We walk a live configuration against your actual systems. You leave with a scoped plan and a fixed quote.